Launch and booking
EOI (expression of interest)
A refundable payment or form showing a buyer's interest in an upcoming project. Using EOIs to pre-sell before RERA registration is risky.
Also called: expression of interest
An expression of interest records a buyer's interest, sometimes with a refundable cheque, before allotment opens. EOIs help gauge demand and plan launch pricing.
Because RERA prohibits marketing and booking before registration, an EOI that looks like a booking (a specific unit, a price, non-refundable money) can be treated as a violation. Keep EOIs refundable, non-unit-specific and documented, and take legal advice for your state.