Property portals

Property portals let developers list projects and receive enquiries from buyers searching actively. Developers usually pay for packages that include listings, visibility and lead delivery.

Portal buyers are often comparing several projects at once. The same buyer may enquire with three of your competitors on the same evening. Speed of response and a strong first call matter as much as with Meta leads.

Measure portals on cost per site visit and cost per booking, not only cost per lead. A pricier portal package can be the cheaper channel if its buyers visit and book more often.