Leads and sales

Lead source

Where a lead came from: Meta ads, a property portal, Google, a channel partner, a walk-in or a referral. The basis for measuring marketing spend.

Also called: source, lead channel

Lead source records how a buyer first found you. Typical sources for Indian developers are Meta (Facebook and Instagram) ads, Google ads, property portals, channel partners, hoardings, newspaper ads, walk-ins and referrals.

Capture source automatically wherever possible. Manually chosen sources drift to whatever is first in the dropdown. For walk-ins, ask how they heard of the project and record that as the source with walk-in as the channel.

TipStore both first source and latest source. A buyer who saw a Meta ad, then came through a broker, is a common source of brokerage disputes.

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