Leads and sales
Site visit
A buyer's visit to the project or sample flat. In Indian residential sales, it is the step most strongly linked to booking.
Also called: SV, site tour
A site visit lets the buyer see the location, the construction and usually a sample flat. In most residential projects few bookings happen without one, which is why sales teams track visits as their main leading indicator.
Measure lead-to-visit and visit-to-booking separately. A low lead-to-visit rate points to slow follow-up or weak leads. A low visit-to-booking rate points to the site experience, pricing or the sales manager's closing.
TipConfirm the visit the evening before and on the morning of the visit. Arrange a pickup for serious buyers. A visit that does not happen costs the same ad spend as one that does.
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