Loading factor

Loading factor shows how much common and wall area is added to a flat's carpet area to arrive at its saleable area. It is calculated as (super built-up area ÷ carpet area) minus 1.

Example: 910 sq ft super built-up ÷ 650 sq ft carpet = 1.40, so the loading is 40%. Loading in Indian apartment projects commonly ranges from about 25% to over 45%, depending on amenities and tower design.

Buyers ask about loading when they compare projects. Your sales team should be able to explain what the loading pays for, such as a larger clubhouse, wider corridors or more lifts. A clear answer builds trust. A vague answer makes the buyer suspect the rate.